B3 Collective
B3 Collective
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    • B3
    • Sales
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    • Better Built Blocks
  • B3
  • Sales
  • HomeBuoy
  • Development
  • Better Built Blocks

We're chasing 'Better Built Blocks'

Group of six friends smiling and posing with drinks at a festive indoor gathering.

Purchase with Purpose.

Your team. Your voice. Your future.

Built around Community.

We’re here to empower your journey—whether you’re buying your first home or growing a portfolio right here in Atlanta! 

More about B3
Banner advertising upcoming modern-style house sales with 4 bedrooms and 3 bathrooms.

Built around Community.

Your team. Your voice. Your future.

Built around Community.

We're shaping neighborhoods, uplifting communities, and investing in the future of Atlanta.

Neighborhood Investment
A diverse group smiling and posing for a friendly group selfie indoors.

Your team. Your voice. Your future.

Your team. Your voice. Your future.

Your team. Your voice. Your future.

B3 focuses on helping you claim 

your space in the city’s story 

every step of the way 

What else we're building

B3 Home Services Leadership

Brooks Payne, CEO

Clayton Parnell, CTO

Clayton Parnell, CTO

Clayton Parnell, CTO

Clayton Parnell, CTO

Clayton Parnell, CTO

B3 Home Services

Who is behind B3 Home Services?

B3 Home Services is led by a team of Atlanta natives and community advocates who believe that where you live should reflect who you are. We work at the intersection of real estate, technology, and neighborhood stewardship — helping individuals and families plant roots in Atlanta while ensuring that growth lifts the existing community rather than displacing it.

What is B3 Home Services all about?

B3 Home Services facilitates real estate transactions for clients moving into Atlanta, with a focus on transactional services that make the process clear, accessible, and community-minded. Our development work operates exclusively within the Beltline Overlay — a deliberate decision to build in historically underinvested corridors and prevent the displacement of long-time residents as Atlanta grows. We fund our development pipeline through YourHomeBuoy, our home services technology platform, ensuring that our community work is self-sustaining and not dependent on outside capital.

Why should you work with B3 Home Services?

Because we are building Atlanta the right way. Every transaction we facilitate, every development we complete, and every block we improve is done with intention — staying within the Beltline Overlay, investing in technology that funds our mission, and treating displacement prevention as a non-negotiable principle. When you work with B3, you are not just buying or selling a home. You are participating in a model of growth that keeps Atlanta's neighborhoods whole.

B3 Partnership, Inc

Lisa Stines

Tristain O'Donell

Tristain O'Donell

Tristain O'Donell

Tristain O'Donell

Tristain O'Donell

Brooks Payne

Clayton Parnell

Clayton Parnell

Clayton Parnell

Clayton Parnell

Clayton Parnell

B3 Partnership

What is B3 Partnership?

B3 Partnership is a nonprofit 501(c)(3). We partner with mixed-use properties, local businesses, and community organizations to actively reshape how Atlanta's neighborhoods are understood and experienced. Our work confronts the narratives that have continued to negatively impact areas like Southwest Atlanta and surrounding communities long after — by building platforms like SouthwestLivingATL that tell the real story of these neighborhoods: their culture, their residents, and their future.

Why does B3 Partnership exist?

Perception shapes investment, and investment shapes neighborhoods. For too long, communities in Southwest Atlanta and across the Beltline corridor have been undervalued not because of what they lack, but because of how they have been portrayed. B3 Partnership exists to correct that record — partnering with the businesses, residents, and institutions already doing the work, and amplifying them through lifestyle content, community programming, and strategic partnerships that rebuild neighborhood identity from the inside out.

Why should you partner with B3 Partnership?

Because the neighborhoods we invest in are not broken — they are misread. B3 Partnership gives businesses, developers, and community stakeholders a trusted entry point into Southwest Atlanta and the Beltline corridor that is built on relationship, not speculation. When you partner with us, you are not arriving to save a neighborhood. You are joining one that has always known its worth — and finally has the platform to prove it.

B3 Blog

Join the Community!

Your monthly dose of updates, insight, and inspiration from B3. From real estate wins to city planning gems, to tools we’re building - its community with every closing, corner, and conversation.

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